📸
Photo Formulate AI
Drop in a photo of the hair, pick a target, and the read goes straight into the formula. Levels, porosity, condition — done from the image.
✨
Guided Formulation Walkthrough
A step-by-step consultation — starting hair, history, target, a quick safety check. At the end you get your formula, zoned and timed.
🎨
Manual Formulation
Full control — set each zone's level, grey percentage, porosity, and target shade yourself. For when you know exactly what you want.
🔧
Colour Correction
Tone, coverage, depth, integrity — describe what you're looking at and get the correction built around it. Contraindications flagged before you mix.
Every formula is built using the best available information, but the
stylist is ultimately responsible for verifying it before mixing or
applying.
Manual Formulation
Founder pricing · open while we're in beta
Founder pricing — $15 USD/month, locked for life — is open while we're in beta. After launch, the rate goes to $29. Lock yours in now.
You're using the basic manual formulation
This formula will be significantly less accurate than one built with the full set of factors. Sign up free to add porosity tuning, texture and ambient heat, balayage and ombre, environmental adjustments (hard water, UV, humidity, coastal air), confidence scoring, pricing intelligence, session formula slots, and client records with outcome debriefs.
You're using the basic manual formulation
This formula will be significantly less accurate than one built with the full set of factors. Pro adds porosity tuning, texture and ambient heat, balayage and ombre, environmental adjustments (hard water, UV, humidity, coastal air), confidence scoring, pricing intelligence, session formula slots, and client records with outcome debriefs.
Founder pricing · open while we're in beta
Founder pricing — $15 USD/month, locked for life — is open while we're in beta. After launch, the rate goes to $29. Lock yours in now.
Load Client ?
Clients live inside an account. Sign in to load one.
🔒 Locked while a formula is on screen — clear it to switch clients.
Manual Formulation
Choose your colour system ?
Starting Hair Condition ?
What is today's target colour? ?
Select a colour
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Hair condition ?
Choose your colour system ?
Guided Correction ?
Manual Correction
First, what are we correcting? ?
Second, what is the particular problem? ?
Last, please provide the specifics ?
Strand Test Results (Optional) ?
Elasticity Test (Optional)
?
Pass — stretches ~30% and springs back.
Moderate — stretches slowly or returns partially.
Fail — breaks, snaps, or stays stretched.
Strongly recommended for this formulation. The chemistry needs the read. If you skip the test:
- developer strength and bleach timing won't be tuned to what the hair can actually take — the formula plays it safe but blind;
- the confidence read-out drops to reflect the missing data, so the score you see understates what a clean test could give you.
🎨 Custom Shade Blend
Mix up to 3 shades. Ratios must total 100g. The formula engine will interpolate target level, tone, and developer accordingly.
Elasticity Test (Optional)
?
Pass — stretches ~30% and springs back.
Moderate — stretches slowly or returns partially.
Fail — breaks, snaps, or stays stretched.
Strongly recommended for this formulation. The chemistry needs the read. If you skip the test:
- developer strength and bleach timing won't be tuned to what the hair can actually take — the formula plays it safe but blind;
- the confidence read-out drops to reflect the missing data, so the score you see understates what a clean test could give you.
Load Client ?
Clients live inside an account. Sign in to load one.
🔒 Locked while a formula is on screen — clear it to switch clients.
Choose your colour system ?
📸
Photo will replace this session's readings on Generate. The client's allergies, history, and notes still apply.
📸 Photo tips for accuracy ▾
Lighting. Natural daylight where possible. No direct flash, no salon ring lights — they shift colour temperature and the model reads the wrong base.
Distance and framing. Full head from roots to ends in frame. Not extreme close-up. Not from across the salon.
Hair state. Dry hair only. Wet hair reads 1-2 levels darker and changes apparent porosity. Brushed but not slicked back with product.
Background. Neutral if possible. A bright red or green wall throws white balance and the model compensates the wrong way.
Angle. Straight-on or slight side. Not from above or below.
Avoid. Phone beauty modes, filters of any kind, before-and-after split images. They change what the model sees.
Photo Formulate ?
—
Drop the before photo in here
Natural light, roots to ends. Tap to upload.
Before
Pick a target shade
Tap to browse the range or use the colour wheel — your pick drives the formula.
Target
Elasticity Test (Optional)
?
Pass — stretches ~30% and springs back.
Moderate — stretches slowly or returns partially.
Fail — breaks, snaps, or stays stretched.
Strongly recommended for this formulation. The chemistry needs the read. If you skip the test:
- developer strength and bleach timing won't be tuned to what the hair can actually take — the formula plays it safe but blind;
- the confidence read-out drops to reflect the missing data, so the score you see understates what a clean test could give you.
Formulation Confidence ?
—
—
UnlikelyCertain
🎓
Training Mode Active
Formula is hidden. Write your own formulation first, then reveal to compare.
Work through the three steps on the left. Your correction formula will appear here once you generate it.
🛒 Shopping List
Products this draft session needs. Tick what you've already got — the rest is your shopping list.
📋 Outcome Debrief
Record what happened. Saved with the session so the next service learns from this one.
Like what you see? Sign up free to save this formula — and unlock the rest.
Like what you see? See what's in Pro — full Formutopia, including this formula's debrief and history.
All features available while Beta lasts. Founder pricing is $15/mo for life if subscribed during Beta period.
See Founder pricing
See Founder pricing
Before Photos ?
Photo 1
Zoom
Photo 2
Zoom
Photo 3
Zoom
Colour Wheel Reference ?
🟠
Orange/Copper
Neutralise with Blue-Ash (/1, /11)
Neutralise with Blue-Ash (/1, /11)
🟡
Yellow
Neutralise with Violet (/2, /22)
Neutralise with Violet (/2, /22)
🟢
Green
Neutralise with Red/Copper (/4, /43)
Neutralise with Red/Copper (/4, /43)
🟣
Violet/Flat
Neutralise with Gold (/3, /34)
Neutralise with Gold (/3, /34)
🔴
Red/Pink
Neutralise with Green-Ash (/1 + green)
Neutralise with Green-Ash (/1 + green)
⚫
Too Dark
Colour remover first, then recolour
Colour remover first, then recolour
Developer Guide ?
10 vol (3%)Deposit only, no lift — toners, glazes
20 vol (6%)Up to 1–2 levels lift — most corrections
30 vol (9%)2–3 levels lift — resistant grey
40 vol (12%)Max lift — high-lift only, not corrections
Set your zones, pick a shade, and let's build something.